Artwork File Requirements
Our favorite program for artwork creation is Adobe Illustrator. In house we use Adobe CC and prefer .ai, .pdf (editable), or .eps vector files.
- If available, begin with one of our layout templates. Our templates already have the appropriate color book and layout layers preset.
- Have a look at our Tips for Letterpress Design page for best practices when designing for letterpress printing.
- Place each piece / side on it's own art board. We do not require a separate file for each side or piece.
- Color separate your artwork and place each color on it's own layer. Overlapping colors will be printed as such. Letterpress inks are semi transparent and overlapping colors will create a new color at the overlap.
- Specify colors from the Pantone Solid Uncoated color book, no CMYK. It is best practice to choose colors from a physical Pantone guide as monitors will not accurately render all colors. We will color match to a Pantone guide at press.
- Make sure all artwork is in vector format with no embedded images (use "Live Trace" if needed).
- It is best practice to keep line weights above .25pt. Watch text bodies and serifs.
- Use appropriate tools from the Pathfinder toolbar for vector creation.
- Outline all text ("Type->Create Outlines").
- Outline all Strokes ("Object->Path->Outline Stroke").
- Save file as an .ai, editable .pdf, or .eps with a unique name for easy identification ( such as "Jane Smith Invitations.ai" NOT "wedding invitations.ai")