Stand Out With A Letterpress Coaster Mailer

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    Are you looking for a good way to reach out to your customers without being ignored? Tired of sending out another plane Jane holiday card? Do you have a big announcement to share with your friends and family? Well The Laughing Owl Press has the perfect way to do all of those with our Coaster Mailers! The L.O.P’s Coaster Mailers have all the function of a letter or post card with a twist, they have pop-out letterpress coasters built in. This is a great way to turn a piece of mail into something useful that will be remembered.

 

Save The Date

 

    Coasters make great save-the-date announcements, but sometimes it can be a challenge to get all the necessary information to fit. The coaster mailer solves this problem. All the small details can be printed on the area around the coaster and the important info can go on the coaster to be popped out and saved. What better way to keep your big news in the front of your family and friend’s minds than putting it on something that will end up being set out on a table or desk to be seen and used over one over again!

 

Marketing Tool

 

    Let’s say that your are looking to increase the number of people that show up for happy hour at your bar or restaurant. Sure you can post specials on facebook, but what are the chances the average person scrolling thorough their feed will remember it? In today’s fast paced society something as simple as getting mail that isn’t a bill can really stand out, let alone getting mail that has something useful in it! Coaster mailers are a great way to do this, you can let potential customers know about your establishment and  give them a token that can be redeemed in person. The coaster can double as a coupon for “$1 off a draft,” or “Half off any appetizer” if they bring the coaster with them. Even if the recipient of the mailer isn’t interested, chances are they will give the mailer to someone that would be. Who would throw away something as good as money?

 

Alternative to Boring Greeting Cards

 

    Coaster mailers are great alternatives to a traditional thank-you or holiday card. Instead of sending out the same old card that might get set on a shelf for a week or two, why not send something that can double as a card and be useful? It’s always nice to get a “thank you,” or a “happy holidays,” but its even better have something that’s fun to pop out! It’s getting a package that is packed with bubble wrap, you still get the package, but you also get to pop all the bubble wrap! Let me tell you it is the same feeling popping out a coaster from the mailer. The best part is, once the coaster is popped out, the fun isn’t over. You still have the greeting, and you also have help preventing water rings on your coffee table. Win, win.

 

L.O.P coaster Mailers are great for announcements and save the dates, they are a great marketing tool, and a fun alternative to the traditional greeting card. All in all it’s pretty hard to go wrong by sending out a high quality, letterpress coaster mailer. Let us help you stand out, because the only place to get them is from The Laughing Owl Press.

 

The Beauty of Chipboard Coasters

     A good drink coaster can be one of the most useful tools in a bartender’s arsenal. It’s the difference between pouring a drink and presenting one. It serves a purpose and is a piece of art. A coaster will still be there long after the drink is finished, and can be taken home to be used again or to remember catching up with an old friend over a beer or two. All of these and more are pushed to the next level when opting for a letterpress coaster, especially a chipboard letterpress coaster. 

Here’s Why:

Presentation

    It’s always a great feeling when someone puts a drink if front of you, but it’s an even better feeling when you see the drink being poured or mixed. This is where the excitement builds! In this moment it’s the little things that matter most. Watching mint being muddled for a mojito, or letting a Guinness rest before it’s served. During this period of bar limbo the only thing you have is the longing for that first sip. That is until a coaster is placed in front of you. Once you get your coaster there is no doubt in what is about to happen. That simple, yet tasteful piece of stock is your claim, and nobody else’s. Then your beverage is placed on your coaster, this is the moment you have been waiting for!

    The coaster may be a small step, but an important one. Its the difference between your crush telling you their phone number to put in your phone and them writing it down along with a short note and having your hands touch when they give it to you… all the difference. 

Functional Art

    A coaster has 2 main jobs; to keep your drink in place without getting the bar wet, and to be visually engaging. Chipboard coasters do both of these especially well. Chipboard is a sturdy paper/cardboard hybrid made from recycled materials. This has many advantages, one of which is since chipboard is made from recycled paper it not only makes it about 40% cheaper than using traditional coaster stock, it makes it more sturdy. It can get wet and not crumble and fall apart after a few drinks. Also who doesn’t like saving a tree?!

    Another advantage to using chipboard is it’s rugged, earthy look that can be dressed up or down. It can be the focus or the canvas. You can use a simple logo in a single color and because of chip board’s grainy texture it will be more visually appealing and make you want to actually use it. Or it can be taken in the other direction, especially when a metallic foil is pressed onto it. The natural matte look of chipboard, wether it be a natural or ebony color, is an excellent contrast to a reflective eye catching design. Chipboard also has a knack for making foil pop and really stand out. Not only does the material compliment color, the physical impression left on them is very soothing to get your hands on it and feel the the recessed print from the press. That, and they just look different from the average coaster! 

A Take-Home Reminder

    Perhaps the most important benefit of a good coaster is that they can be taken home! If a patron enjoys their visit to your establishment, they will most likely remember it and maybe even tell a friend about it. Now, if said patron can take a small token home with them they are guaranteed to remember their visit. Coasters are perfect for this because when they get home chances are the coaster will end up on a home bar or coffee table. This means they can be on display and seen often as well as be left out for company to see and ask about! It is hard to find another method of brand marketing with the level of use and lasting impression you get for the money that a great letterpress coaster will produce. When it comes to chipboard coasters, you definitely get the most bang for your buck!

The Beauty

    All in all there are plenty of reasons chipboard coasters are the way to go. They are functional, eco-friendly, and they look great! The true beauty here though, is the impression they make. Sure, a great drink is what you will be focused on, but the coaster is what will make you remember it. It is the visual representation and memory of your beverage experience. It’s the ticket stub from the time you saw your favorite band, a small token that can spark conversation long after its initial use. This is the lasting beauty of a chip board letterpress coaster. 

shop talk: A lesson in ink

Sometimes letterpress printing can be like riding a bike while drinking a cup of coffee, while balancing an egg on your head, while writing a letter. There are a lot of things going on, and a lot of things that always need constant attention.

One of those places is inking.

Proper inking is the cornerstone of quality letterpress printing. Too much ink and your print becomes fuzzy and undefined, too little ink and your color will begin to lighten and provide uneven coverage on large solids. For perfect letterpress printing you need to find the "Goldilocks" amount of ink for each project, and work to maintain that level over the entire project. 

In letterpress printing inking is controlled by two factors - the physical amount of ink you put on the press and the height of the ink rollers as they pass over the printing plate. Proper height of ink rollers can be set with the aid of a roller height gage (often referred to as a "lollipop"), and can be checked under magnification (especially on jobs with finer details) with a loop. What may work for one job, may not work for the next, so it is important to make ink adjustment a priority on every job. The last thing to look out for when it comes to ink is color consistency (apart from mixing the color...that is a lesson for another time). Depending on what color was used last on the press, among a variety of other things, the color of the ink may change during a print run, so always keep your color guide close at hand.

make it a routine

Get a routine down. Checking the inking as you are printing should become second nature and automatic through the entirety of a press run. Three places to always check inking, every time...are on the image or design, in the negative space, and on the back of the paper. Write it down, make it into a song, just don't forget!

Anchal Project Tags

We recently teamed up with Anchal Project to create tags for their new (crazy beautiful) Narrative Collection. Anchal's mission is to address the exploitation of women around the world by using design thinking to create employment opportunities, services, and products that support empowerment. Anchal provided the design, which we printed on French Paper Co.'s Pop Tone 100# sweet tooth. Each side was printed separately in one color letterpress, duplexed, and trimmed to final size before hole drilling. The tags will be an awesome compliment to the hand crafted items that Anchal turns out, but the mission and artistry really take the spotlight in this project. 

Isn't it time for a road trip?

Our Top 5 Stops for the Pennsylvania Wilds Artisan Trail in McKean County (besides us!)

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The Pennsylvania Wilds is a two million acre landscape in NW PA comprised of 12 counties that have long been famous for outdoor recreation and tourism. In 2008, the PA Wilds Artisan Trail was launched to celebrate the region’s rapidly growing artisan culture. On the artisan trail, you can find locally-made Pennsylvania goods ranging from maple syrup, to wood art, jewelry, craft liquor and wine, and of course, letterpress! The Laughing Owl Press was honored as the PA Wilds Artisan of the Year for 2014. 

Here are a few of our closest friends on the trail; they are “must stops” for your trail planning, to pick up some amazing locally made products and meet some awe-inspiring craftsmen!

Of course, it goes without saying you’ll swing by The Laughing Owl Press on your journey to say hello and shop our handcrafted letterpress stationary and unique gifts, and even watch us operate some presses.  But on to our Top 5:

ArtWorks at the Depot – an artist-run cooperative gallery and store located in the restored 1871 Railroad Depot in Kane, Pennsylvania, just down the street from The Laughing Owl Press! 
Flickerwood Wine Cellars – a family run and award-winning winery and gift shop, with a beautiful wine lounge for wine tastings.  
Straub Brewery – Craft beer producer. Since 1872 - the third oldest brewery in the United States! Designate a safe driver and take a factory tasting tour. 
Art in the Wilds – an outdoor juried fine art show set in beautifully wooded Evergreen Park in the center of Kane, Pennsylvania. This awesome event is held at the end of June.
Allegheny Outfitters – a family owned and operated business with one canoe and kayak livery and an outdoors store along the Allegheny River in northwest Pennsylvania. The outdoor store carries gear for backpacking, adventure racing, camping, canoeing, kayaking, climbing and more. The Wilderness Trip Planning Center, located in the store, is a free resource for anyone who is looking to take an adventure down the Allegheny River or in the Allegheny National Forest (ANF) that provides details pertinent to wilderness trip planning.

Plan your trip on the Pennsylvania Wilds Artisan Trail!